Still think you don’t need a decent website in 2016? Think again. Here are some stats that will blow your mind: 75 percent of consumers make judgments about the credibility of a brand based on their responsive website design while 94 percent of a customer’s first impressions are related to design. If you want to boost sales, increase exposure of your brand online and turn more conversions into sales, a good website design is imperative. Long gone are the days when you could incorporate a few images on your pages and expect your visitors to be impressed. New innovations in web design – like responsive website design – have meant brands have had to work that little bit harder if they want to wow their customers. Here are a few reasons why website design is just as important in 2016 as it’s always been.
Your brand needs an identity. Yes, it’s that simple. Think of the world’s biggest companies. Whether it’s McDonalds or Apple, ask yourself this: What do they have in common? Huge conglomerates have a consistent brand identity across all their platforms, with a recognizable logo, brand colors and other unique design features that make them get noticed. Your company should be doing the same. Having a good website design will allow you to create an image for your brand that resonates with your customers. You’ll be able to make an instant impression when people visit your website from Google’s search engine results page and turn more leads into conversions. Looking for website design that will surprise, entertain and inform your customers? Choose a website design company that will create a brand identity that you’ll love.
2016 will see recent technological trends go mainstream. One of these is responsive website design which instantly improves the online experience of your customers and makes your website more user-friendly. Another trend is optimization for mobile. As the number of smartphone users now exceeds 2 billion people worldwide, more of your customers will be accessing your page on their smartphone or mobile tablet. Want to capture this lucrative market? Make sure your pages are fully optimized for mobile. After all, a website design that takes too long to load on mobile devices (or displays incomplete information) could jeopardize your search rankings and increase your bounce rate.
This one’s pretty old-school but it’s still one of the most important benefits of website design. Having optimized, user-friendly, attractive pages can increase customers and boost sales. You can use your site to encourage more people to sign up to your email list or download your free trial, obtain a quote, leave their contact details or buy something from your online store. An old, outdated website with boring, bland pages just won’t cut it anymore. If you want to stay one step ahead of your rivals, you need to invest in good web design that will dazzle your customers and keep them coming back for more. Incorporating features like a call-to-action can also benefit your brand, especially when you are able to increase the number of customers who purchase products from your store.
One of the best benefits of good web design in 2016 is that it can improve your search rankings, which in turn can increase the number of people who visit your site. Here’s how it works: When you incorporate features like keywords, a good meta description and lots of useful content, Google’s search bots will deem your site ‘worthy’ of appearing higher on the search engine results page, exposing your brand to a larger audience. Making some small, simple changes to your site could dramatically improve your search engine optimization, or SEO, and encourage more people to visit your pages.
As well as generating new customers, good website design can help you engage with the ones you already have. Incorporating features that your visitors will love will improve the overall online experience for consumers and help them find what they are looking for (whether that’s a promotion, offer or your contact details). You can also use your social media accounts to promote your website and generate more interest in your brand. Make 2016 your best year for web design yet with a new site that your customers will love to visit time and time again.
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